How do you explain some of the most unconventional successes in history? Of course, there must be a significant pattern which they follow and hence they are on the better side of the waters. Simon Sinek finds a way out as he conceptualizes the ‘Golden Circle’.




Simon’s golden circle provides a startling insight into how a characteristic part of the society can flawlessly inspire the other lot. The Golden Circle comprises of three degrees.


  1. WHY: The answer to this question is what gets you out of your bed every morning, your purpose of starting a business; the belief it stands on.
  2. HOW: The actions and policies a business undertakes to differentiate itself from it’s competitors.
  3. WHAT: Apparently, the easiest marketing idea when it comes to the part of seller.


Exploring deeper into these three domains, Simon discovered that the most successful businesses are the ones which convince the individuals with an idea of WHY rather than WHAT. People don’t buy what you do, they buy why you do it. When we’re selling from inside out, the rest two layers fall in place and this exactly is what hits the buyer’s nerve.


Imagining a world where people are fulfilled by the work they do, this strategy is the instrument of thought for emerging business models today. Looking at the herculeans we’re standing across today, it needs a lot more effort in modifying the manner we look at development of businesses. Identifying more and more with the buyers is new way of influencing the market. Basically if people relate with what you believe, they’re bound to get attracted to your reasoning and ideology. Through a relatable belief, you give an easy access to quite a lot potential buyers.


Interestingly, motivation and Inspiration can be regarded as a by-product of implanting your vision in the buyer’s frame of mind. And this is how the great and the successful induce action. Paying requisite heed to this philosophy while building a team and deciding upon the it’s structure can do wonders in influencing the ability of team members of thinking analytically and pondering over critical decisions. Surprisingly, this perception can prove to be an integral tool in increasing the productivity of a workforce. Naturally, it’s the HOW’s which lead you to dig down for the WHYs. Once, you realise your why, it penetrates the other two layers to ignite the spark. Now, all you gotta do is to keep the spark alive through carefully refining hows and whats.


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Power of Introverts



Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking talks of how the introverts make an impact in their own special ways. Carefully crafted and not in a way that would present a feeling of contempt towards those who are extroverts.


It is said that an idea belongs to a person who can communicate it. In the light of  this, does it mean that the introverts have no credits for talents and abilities since ultimately it’s the extroverts who showcase and sell. Particularly because the world is just beginning to appreciate the calm and contemplative. The history only claims of the extroverts being dominating idealists and inferiorizing introverts.


Honestly, the most followed personality in the room is the one who can woo people with their charismatic conversation skills. All of us like to be in the vicinity of that one person, why because we feel important? And although probably he might not be the most intellectual individual in the house, he still grabs attention since he is devoid of any kind of reservations. What no one pays heed to is the fact that this peculiar dominance causes a great many potential heads to shy away with their ideas which could have made a difference if only someone would listen.


Introverts can’t be termed anti-social. Introverts and Extroverts are differently social. To be precise, introverts choose to dive and indulge into the deepest of riches of the mind. Cain’s book does a significant lot towards making the majority of readers realise how underestimated introverts are. What needs to be realised is the urge of changing your being is absolutely futile; coming across as a different identity does more harm. Sadly, now introverts are preached from childhood itself to behave like extroverts.


One of the most common misconceptions being introverts like being locked up in a room. Introversion doesn’t at all convey this. Moreover, introverts may be friendly at most times but also crave for solitude at others. Being quiet nowhere gives an indication if the person is good in oration; there are many introverts  who are pretty much comfortable with public speaking. They might not always want to fit in while the perks being they’d never be bored of spending time with themselves in isolation.
So, deception reaffirmed; not always what you see is what lies behind, the power rests with the introverts too, although a little difficult to find.


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Internet Taking you a little too far away?


As Paul Miller quit internet for a year, he said, “One year ago I left the internet. I thought it was making me unproductive. I thought it lacked meaning. I thought it was corrupting my soul.”

Use the Internet, but don’t be used by the internet.

Internet, without any second thoughts now stands as one of the basic amenities. Ironical, how the so called social media can trick you into leading an unsocial life. It makes your world quite small, literally and figuratively. A technology so advanced, connects through continents while disconnects you from even your neighbours. It’s sad how social media can impact the way we look at relationships and start deriving pleasure from fickle concerns like the number of likes, reacts and upvotes on a post.

Not surprisingly, the oh so widespread Fear Of Missing Out, much popularly known as FOMO is sweeping out reality from our online pretentious lives. With updates of over a thousand friends in the pocket, but oblivious of vicinity. Words don’t make a difference, Actions do is what we fail to realise. Pinning hundreds of inspirations on Pinterest is no more than collecting ideas without executing them. As easy it is to come across inspirational stuff on social media, so are the ways for it to die down.

An unnatural state it is, all a farce to be connected to learn. Most things we learn or realize could be done with or without an internet connection. Staying offline for once a while can help in integrating focus. The odds of getting distracted are directly proportional to your susceptibility of being distracted. For instance, do you remember how many times do you start off searching some topic and wander away googling to a remotely dissimilar issue, most of the time usually.

Internet is compelling and repelling all at once. Requisite is a clear sense of belonging to the world beyond laptop and cell screens.


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Importance Of Bad Decisions

a65e0a8e3d13b9d61302404f74b428fb--decision-making-quotes-making-decisionsWe make decisions all the time, don’t we! From choosing what to eat, to our career plans, always on the go, obviously some good and some bad. Interestingly, we also spend a lot of time pondering over so that we’re safe from the bad ones. Fair enough, the decisions and choices we make design the path of our lives. It doesn’t need to be a high-end decision which changes your life. The simplest of decisions could alter you in a plethora of ways, say even a trivial decision like introducing a morning walk in your routine could alter your efficiency at work in a positive way. Broadly speaking, we can classify two categories of decision makers. One, who are fearless, and ever ready to undertake risks for the better in their lives. The other, fearful of the inevitability of the mistakes hence refraining from changes. Naturally, the latter find it too difficult to let go of the existing and clear off space for new experiences failing to understand the crucial aspect of making bad decisions.


Decisions open a vast arena of opportunities, enabling us to foresee consequences. Most of the generations now aren’t taught the importance of decision-making, majorly because since childhood choices have been made for them when they have simply no say in the matter. Thus, keeping them from realizing the fact that ‘Good decisions come from experience and experience comes from a lot of bad decisions’. Is it that hard to understand that the aftermath of a bad decision can only be experienced by making the mistake? And, it’s only because of the aftermath, the ability to handle a bad decision comes into the picture.


Exploring a little, we can notice one of the main reasons that bad decisions arise could be obscurity of purpose, looking at the positives, bad decisions can do wonders in making us realize the clarity of any purpose. Not surprisingly, it’s difficult to make good decisions when you aren’t really aware of your stand. A bad decision isn’t actually bad until you learn from the mistake and design suitable actions for further development. Out of its many definitions, a bad decision is best described as the one in which you overpower your senses and make a choice, that somehow you know is not the right one. That’s an example of how EQ or emotional intelligence also plays an important role in preventing bad decisions. Our emotions can make us believe we are right when, in fact, we are really wrong. The more we understand ourselves, and accept ourselves, less are the chances of emotions sabotaging our decisions.


So, if you’re not making mistakes or bad decisions, then you’re not taking enough risks or learning enough to continue growth. Let go of the fears and Make The Mistake, living without regrets and learning to forgive ourselves.


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